ICF Launches New Agency Network Led by Former IBM iX Executive

John Armstrong will be group head

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ICF, the international consultancy that acquired independent agency Olson in 2014, today announced the creation of a new network called ICF Next.

The organization will launch in January 2019 and combine the services of several marketing, consulting, communications, technology and customer loyalty firms including Olson Engage, Olson1to1, Olson Digital and Pulsepoint Group along with ICF Mostra of Brussels and U.K.-based shops The Future Customer and We Are Vista.

ICF Next will be led by John Armstrong, who joined ICF earlier this year after spending more than a decade with IBM and most recently led North American digital strategy for internal agency IBM iX.

“We want to remove the barriers to collaboration and create a more seamless group across geographies where we operate.”
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