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Huge London Created a Satirical Set of Brand Guidelines for UK Prime Minister Boris Johnson

The country’s controversial new leader is getting some tongue-in-cheek advice

While it’s meant to be satirical play, some are finding the "brand guidelines" for the new prime minister to be all too real.Huge London

By Minda Smiley

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Say what you will about Boris Johnson, former mayor of London and newly minted U.K. prime minister, but it can’t be denied that his bright blond mop of hair, penchant for the limelight and history of gaffes while in office at least give him a distinct personal brand (albeit one that’s drawn comparisons to America’s President Donald Trump).

Now that he’s officially taken on the U.K.’s top job, some creatives at Huge London have put together a set of brand guidelines for Johnson that include, according to the agency, “suggestions for tone of voice, typeface, art direction and personal values.”

Although