Huge Lays Off 37—About 3% of Its Workforce

CEO Mat Baxter said clients are canceling or pausing activities

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Digital agency Huge is laying off about 3% of the agency, CEO Mat Baxter confirmed to Adweek today.

Baxter told Adweek that the agency, which has about 1,200 employees across 12 global markets, made the cuts in response to the changing market and clients cutting spend.

“We’re seeing clients either cancel, move or pause activities,” Baxter said. “We’ve had a significant revenue drop over the second half with clients doing exactly that.”

Baxter pointed to several areas where the agency has seen clients cut spend, including P&G’s SK-II, which the agency will continue to work with but says the client has cut its “level of expenditure” with Huge, and Brooks Running, which took its work in-house.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in