Huge Hires Judith Hoogenboom as Global Chief Strategy Officer

She takes over from Dick de Lange, who left Huge after roughly two years in the role. Hoogenboom spent the last seven years at SYPartners, a consultancy that’s part of Kyu, a 6-year-old “collective” of creative companies owned by Japanese holding company Hakuhodo DY Holdings.

Hoogenboom will report to Huge global CEO Pete Stein, and will be tasked with leading strategy across its 13 offices as well as building new capabilities that help clients to future-proof their businesses.

In her the new role, she plans to prioritize “unifying an already great strategy team encompassing research, data, planning, business, product and brand to help clients thrive in this next era of innovation.”

“Customers