HP Calls Out the Many Ways Technology Has Stripped Our Lives of Authenticity

New ad 'Get Real' was created by GS&P

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Chances are you’ve seen the caption “Instagram vs. Reality” on social media. While the first photo is typically picture-perfect, the second attempts to inject some realness (and humility) into the situation.

For instance, parents often use the caption to show off a photo of their child smiling and looking directly the camera … followed by another shot of said child in full meltdown mode. It’s quickly become a way for people to not-so-subtly acknowledge that much of what we post doesn’t tell the whole story.

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