How Will Advertising’s New Equality Advocacy Groups Grow While Staying Grassroots?

Organizations like Allyship & Action, Where Are the Black Designers? and 600 & Rising want to make long-term impacts on the industry

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The past month saw an explosion of grassroots organizations formed by Black advertising professionals and allies to develop solutions to reverse systemic racism in the industry. New groups including Allyship & Action, 600 & Rising and Where Are the Black Designers? have gained momentum through support from peers and high-profile talent.

Each group wants to bring permanent, systemic change, which likely means bringing in corporate sponsors. But how can these new organizations with populist appeal keep their authenticity while working within the system they’re trying to overhaul? It’s a question they’ll work in parallel to answer, but also one where they can find guidance from the industry’s established advocacy groups, like Adcolor



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This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.