How Wieden+Kennedy Made 11 Ads for Super Bowl Sunday, Totaling 8 Minutes of Airtime

The agency produced six Super Bowl ads, four pre-game ads and one regional spot

For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand’s most visible marketing moment of the year. Wieden+Kennedy didn’t just execute one ad this year. It’s dropping six in-game national spots—the same as last year—but also tacking on four pre-game spots as well as a regional ad.

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