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For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand’s most visible marketing moment of the year. Wieden+Kennedy didn’t just execute one ad this year. It’s dropping six in-game national spots—the same as last year—but also tacking on four pre-game spots as well as a regional ad.
For most agencies, that’s an inconceivable number of ads.
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