How Two Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

The labor of love came from a desire for a better product

Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers on a summer day, when the duo decided to take matters into their own hands and open up shop.