Rebrands

How Tombras Helped RealTruck Transition From DTC to Lifestyle Brand

The agency rebranded the company to bring new truck owners into the fold

An ad for RealTruck featuring people with their trucks — Tombras helped rebrand RealTruck as more of a lifestyle company to appeal to a wider range of truck owners.Tombras, RealTruck

By Kyle O’Brien

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The after-market auto parts business is big, especially when it comes to trucks and off-road vehicles. It’s also predominantly male. But an established dealer is helping expand the reach of truck and Jeep parts beyond just the typical gear head in his garage.

Tennessee independent full-service agency Tombras won the RealTruck business in 2021 and is helping the company grab new fans through a complete rebrand, from a name change to a website and a healthy social media presence touting the benefits of being in the outdoors with your vehicle.

Tombras

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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