How to Prepare Your Agency’s Communication Strategy for a Natural Disaster

Followers, clients and employees alike need to stay updated

Living in an area prone to natural disasters, it's helpful to have a plan in place. Getty Images

As a native Floridian, I’m no stranger to hurricanes and have experienced many firsthand. In August 1992, when Hurricane Andrew struck our state, both my advertising agency and home were among the over 150,000 residences and businesses severely impacted by the storm. During this time, and in the years following, we have gained some hard-fought knowledge on the best ways to prepare for and position our travel and tourism clients’ brands for a natural disaster.

John Penney is the CEO and founder of Miami-based agency BlackDog Advertising.