How to Offer Constructive Feedback That Improves Team Spirit and Yields Results

Not enough effort is put into how to speak to employees at agencies

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We give each other lots of feedback in marketing. Creative feedback, comments on briefs, presentations, employee reviews. While some organizations have formulas for performance reviews, I’ve seen very little guidance on how to give effective, impactful feedback in other situations. In fact, in my entire career, the only advice about feedback I heard was someone telling an ECD to not make the creatives cry.

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