How to Build Better Partnerships in a Changing World

The world of communication has changed, but the heart of human connection has not


Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shaun MacGillivray, president of MacGillivray Freeman Films, shares what works when creating new partnerships in the hybrid virtual-physical moment we are currently in. Below, in his own words, he encourages being direct about goals and values upfront.

The challenge

Covid-19 put a stop to in-person meetings and gatherings, which were helpful for establishing the personal touch and connection that’s so important with partnerships.

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