Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
In 2004, Portland, Ore.-based husband and wife Tim O’Leary, founder and CEO of creative shop Respond2, and Michelle Cardinal, founder and CEO of media agency Cmedia, decided to formally tie the knot between their businesses, too.
The merger resulted in the creation of R2C Group, an independent agency that specializes in direct response TV marketing and “transactional brand building,” explained Cardinal.
Now, more than a decade later, R2C has over 220 employees, four offices (in Portland, San Francisco, Pennsylvania and Rhode Island), and counts a variety of ecommerce brands like Peloton
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in