How This Portland-Based Full-Service Shop Makes Ecommerce CEOs Happy

R2C Group helps build brands like Leesa, Peloton Cycle and Texture


In 2004, Portland, Ore.-based husband and wife Tim O’Leary, founder and CEO of creative shop Respond2, and Michelle Cardinal, founder and CEO of media agency Cmedia, decided to formally tie the knot between their businesses, too.

The merger resulted in the creation of R2C Group, an independent agency that specializes in direct response TV marketing and “transactional brand building,” explained Cardinal.

Now, more than a decade later, R2C has over 220 employees, four offices (in Portland, San Francisco, Pennsylvania and Rhode Island), and counts a variety of ecommerce brands like Peloton

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This story first appeared in the June 5, 2017, issue of Adweek magazine. Click here to subscribe.