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It all started with a viral video. James Shani had already created a music video for Nick Cannon when he was in college in 2013, but he made a bigger splash with a Tesla spec commercial in 2014. He even found a way to get it to Elon Musk, founder and CEO of the carmaker, who then tweeted it out.
“The idea was to create a piece of content and advertising that didn’t feel like it was selling the car—it was just a really good story,” Shani said.
From then on, Shani created SAV Studio in 2015, which rebranded to Madison + Vine in 2016.
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