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When creating global work for brands, finding an international look and feel is an important consideration. While it would be nice to include iconic locales—say the St. Louis arch or the Empire State Building—creating a universal vibe is generally part of the brief. With travel restrictions and remote shooting and production, the challenge is magnified.
Yet, in a new global campaign for Samsung, San Francisco agency Eleven managed to take a small slice of the Bay Area and make it exactly what the client was looking for both in locale and diverse talent.
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