How This Agency Brilliantly Reimagined the Identity for Iceland’s National Soccer Team

Brandenburg’s modern, well-received logo tells the story of the nation

Photo of people in new Icelandic soccer jerseys
Iceland's national soccer teams have an impressive new identity. KSI / Brandenburg

The world’s game, soccer, brings out more passion than just about any sport. In every corner of the globe, supporter loyalty is laid bare through jerseys, merchandise and tattoos of their beloved club or national team logo. Over the years, crests for country soccer federations have gone through some level of transformations, and were generally subtle or gradually got to where they are today.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.