Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry’s center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the industry to a pivotal moment. Everything from how and where we connect with consumers to the architecture of the advertising business is being reimagined.