How Publicis' Epsilon PeopleCloud Helps Smucker's ID Its Customers and Tailor Messages to Them

The brand has flipped its marketing workflow thanks to the platform

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Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the fourth in a series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni, Horizon Media’s blu. and Havas’ Converged.

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