How Much Do Ad Agencies Spend on Awards Shows Every Year, Exactly?

Big networks can easily shell out $1M-plus for Cannes alone

Estimates vary widely from shop to shop and year to year. Cannes Lions

It’s not about the yachts, the panels or the dearly departed Snapchat Ferris Wheel. Advertising professionals and the companies that employ them spend millions to gather in the South of France every summer for the awards, stupid. This is the same reason most notable agencies employ at least one person whose only job is to manage submissions and related minutiae year-round.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.