It’s not about the yachts, the panels or the dearly departed Snapchat Ferris Wheel. Advertising professionals and the companies that employ them spend millions to gather in the South of France every summer for the awards, stupid. This is the same reason most notable agencies employ at least one person whose only job is to manage submissions and related minutiae year-round.
But what are those shiny statuettes or pencils worth? And how much do the networks angling to score them actually spend?