How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best Year Ever

Adweek's Global Media Agency of the Year rallied after crisis

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On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its top three revenue generators with an annual marketing budget between $2 billion and $3 billion.

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This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.

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