How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best Year Ever

Adweek's Global Media Agency of the Year rallied after crisis

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On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its top three revenue generators with an annual marketing budget between $2 billion and $3 billion.

“You feel completely sick over the weekend,” he says, looking back. But by the next week, Allan was emailing the agency’s leaders around the world and tasking them with drumming up new business prospects.

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This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.