How Marketing for a Startup Versus an Agency Overlaps and Differs

Regardless of where you end up, the grass will always look greener on the other side

There can be a lot of crossover when marketing to an startup versus an agency. Getty Images

So, you’re considering taking on a marketing leadership role, perhaps as a chief marketing officer. You see two potential paths: rising the ladder at an agency or taking on a startup job. Each route has its peaks and pitfalls, and as someone who has held both kinds of roles, here is what both are really like.

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David Berkowitz is principal of consultancy Serial Marketer.