How Las Vegas Is Helping the City Heal With Two Perfect Lines of Copy

R&R's Arnie DiGeorge on the agency's emotional new ads

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LAS VEGAS—The ads are all over town, from digital billboards at the airport to the famous marquee displays outside the major hotels and casinos.

Two lines of white copy on a black background:

We’ve been there for you during the good times.
Thank you for being there for us now.

Below that are the Las Vegas tourism logo and the hashtag #VegasStrong.

The message is everywhere, appearing on way more ad spaces than you would expect. Some displays have other ads rotating in, but many are unblinking—broadcasting just those words of thanks to the tourists here, and to those around the world who’ve offered support since Sunday’s horrific mass shooting on the south end of the Strip.




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