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At first blush, a résumé highlighting work with Jay Z, Common and Alicia Keys making its way to the top of the pile may seem like an odd move for an ad agency, but that's exactly where Gimel "Young Guru" Keaton's CV landed.
The celebrated audio engineer in December joined Omnicom Group's The Marketing Arm to become the shop's first chief music strategist, a new role that will be creative and consultative, according to Larry Weintraub, The Marketing Arm's chief innovation officer and president of music.
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