How I Live This War

Oleksandra Doroguntsova, creative director for Kyiv agency Banda, fled Ukraine to protect her toddler—but kept working

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The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland.

Based in Kyiv, Banda is one of Ukraine’s most awarded creative agencies. With an extensive portfolio of clients including international brands like Uber, Spotify and Puma, the agency has won accolades including Cannes Lions and Red Dot design awards. In 2020, the Effie Awards named it the world’s most effective independent agency.

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This story first appeared in the April 25, 2022, special issue of Adweek magazine, created entirely by Ukrainian writers, editors and artists.