Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.
Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. GroupM, for example, pledged to invest $75 million to support the media collective Group Black. Dentsu Media, for its part, launched an economic empowerment practice to create equitable investment benchmarks for clients.