How Healthcare Companies Can Address Inequities Through Media Investments

Publicis Health Media and pharmaceutical brands attending the agency’s Healthfront spoke with Adweek

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Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. GroupM, for example, pledged to invest $75 million to support the media collective Group Black. Dentsu Media, for its part, launched an economic empowerment practice to create equitable investment benchmarks for clients.

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