How Harmon Brothers Created a $100,000 Campaign for Its 'Poop to Gold' Contest Winner

Agency pulls back the curtain on its latest social push

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For those who have never walked through the creative process of making an ad, Harmon Brothers has happily pulled back the curtain, and it did so for the winner of a contest it hosted to produce a free video campaign.

Back in May, the Utah-based agency announced a competition to give away a Sprint video advertising campaign at $100,000 value, free of charge. The giveaway’s goal was to boost businesses hit hard by the coronavirus pandemic, and it called the campaign the “Poop to Gold” contest, a reference to Harmon Brothers’ lauded

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