How GSK and Other WFA Advertisers Are Going Open Source to Champion Diversity

Aiming for fair, positive representation

people holding up a giant megaphone
It's our job as marketers to appeal to the rich diversity of society that surrounds us. Malte Mueller/Getty Images

It’s well beyond time to just talk about the importance of diversity and representation in our advertising; we need to practically get on and do it.

@jdaykin Jerry Daykin is senior media director, EMEA, GSK Consumer Healthcare Marketing.