How Dove Used Its Own Money to Bring More Diversity to Other Brands’ Marketing

The beauty brand creatively infiltrated casting efforts

Magnum, Krispy Kreme, Cif and Nedbank took Dove's challenge to cast diverse models. Dove

In 2019, Dove teamed up with Getty Images for #ShowUs, an initiative that addressed the need for more inclusion in stock photo collections. While that particular movement has grown over the years, recent studies show that as of 2021, 70% of women still do not feel represented in media and advertising.

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@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.