How Dove Used Its Own Money to Bring More Diversity to Other Brands' Marketing

The beauty brand creatively infiltrated casting efforts

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In 2019, Dove teamed up with Getty Images for #ShowUs, an initiative that addressed the need for more inclusion in stock photo collections. While that particular movement has grown over the years, recent studies show that as of 2021, 70% of women still do not feel represented in media and advertising.

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