How Domino's Digitally Blended Itself With Cheers for Its New Ad

An exclusive look at the spot's subtle production magic

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When Norm Peterson walks into an establishment, he expects a certain level of recognition. But unlike at his beloved watering hole, Cheers, he finds himself struggling with anonymity when he enters a Domino’s.

There’s a perfectly good reason for that, at least in the pizza chain’s new ad from agency CPB. Norm hasn’t used Domino’s Pie Pass, which lets you check in when you arrive for a pickup order, letting the store know you’re there and enabling you to skip the line.

While

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