How Domino's Digitally Blended Itself With Cheers for Its New Ad

An exclusive look at the spot's subtle production magic

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

When Norm Peterson walks into an establishment, he expects a certain level of recognition. But unlike at his beloved watering hole, Cheers, he finds himself struggling with anonymity when he enters a Domino’s.

There’s a perfectly good reason for that, at least in the pizza chain’s new ad from agency CPB. Norm hasn’t used Domino’s Pie Pass, which lets you check in when you arrive for a pickup order, letting the store know you’re there and enabling you to skip the line.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in