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LONDON—BBH London has created a new campaign for Western Union, the cross-currency payments service, launched with a gigantic mural created in just minutes by professional “speed painter” artist Dave Sharp.
The campaign is designed to drive awareness of the speed with which people can send money abroad using the brand’s app and website.
The artwork, titled “smile,” will be copied from the original and emblazoned at outdoor locations across the country, including a 22-foot-tall version appearing in Camden, London.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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