AdFreak

How Do You Convey 'Speed' in a Static Outdoor Ad? Paint It in Mere Minutes

BBH London's Western Union ad was created by speed painter Dave Sharp

Western Union Camden Mural insitu — To communicate the speed of Western Union money transfers, BBH London commissioned an artist to paint a mural in minutes.Western Union / BBH London

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LONDON—BBH London has created a new campaign for Western Union, the cross-currency payments service, launched with a gigantic mural created in just minutes by professional “speed painter” artist Dave Sharp.

The campaign is designed to drive awareness of the speed with which people can send money abroad using the brand’s app and website.

The artwork, titled “smile,” will be copied from the original and emblazoned at outdoor locations across the country, including a 22-foot-tall version appearing in Camden, London.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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