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The Pantone Color Institute celebrated the announcement of its 2021 Colors of the Year this week—the honor was shared between two hues—with a dizzying, immersive art installation projected inside the century-old repurposed boiler room of Manhattan’s Chelsea Market.
The exhibit is the work of a digital art space called Artechouse, which partnered with the color research firm on the announcement for the second year in a row. Artechouse has a slate of other similar visuals planned to commemorate the selection over the course of the next year, including a mobile augmented reality experience.
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