How ComScore’s New CEO Plans to Make It the Go-to Source for Cross-Platform Measurement

Former 360i chief Bryan Wiener wants to rebuild trust

The data company named Wiener as its new CEO this week. ComScore

Given the ad industry’s ever-increasing focus on data, cross-platform measurement company ComScore Networks has an opportunity to play a key role for publishers and advertisers.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.