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This is the final story in a three-part series about marketing to overlooked generations. You can read the first and second parts of the series about Gen X and Baby Boomers.
Marcel Hollerbach’s son learned how to skip YouTube ads before he could talk. But Hollerbach knows his kid is still being served ads: just in a different format. He is an avid fan of Vlad and Niki, a YouTube channel that stars twin brothers who test out toys, and the young boy watches the same clips on a loop without getting bored.
“It’s
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