How Can Marketers Win Over Gen Alpha?

Brands and agencies must internalize millennial values while finding creative ways to connect with kids

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

This is the final story in a three-part series about marketing to overlooked generations. You can read the first and second parts of the series about Gen X and Baby Boomers.

Marcel Hollerbach’s son learned how to skip YouTube ads before he could talk. But Hollerbach knows his kid is still being served ads: just in a different format. He is an avid fan of Vlad and Niki, a YouTube channel that stars twin brothers who test out toys, and the young boy watches the same clips on a loop without getting bored.




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