How Business Leaders Create Meaning for Clients

It’s a responsibility and mindset that influences and motivates

Agencies are forced to reinvent the way they function due to an increased influence from digital. Getty Images

The marketing world is undergoing a major transformation, with technology reshaping the communication landscape. Today there are more channels, formats, creators, data, targeting methods and technology to reach consumers. Clients are inundated with information and are feeling the pressure to react quickly and drive sales. While consumers now expect brands to better their communities and be transparent in everything they do, our clients leading these brands are facing tremendous financial pressures. The impact of this ever-changing marketing world is requiring agencies to reinvent how we work. That’s why more than ever our client partners count on a knowledgeable and nimble agency leader who’s responsible for guiding them in developing the most creative and effective communication solutions for their brands.

Nannette LaFond-Dufour is president, global clients and business leadership of McCann Worldgroup and a member of the Adweek Advisory Board.