How Burger King Is Tweaking Its Miami Signage for the Super Bowl

It's the one time of year to embrace Roman numerals

Shot of a Burger King location
Burger King isn't changing its name, but it is having some fun with its tagline. Getty Images

Sometimes, the planets align in the brand world. Whether it’s a cultural moment, a social media post that catches fire, or even numerology, brands keep their eyes and ears open to ride the wave of attention. Yet, sometimes, these moments are a little more nuanced.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.