How Burger King Is Tweaking Its Miami Signage for the Super Bowl

It's the one time of year to embrace Roman numerals

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Sometimes, the planets align in the brand world. Whether it’s a cultural moment, a social media post that catches fire, or even numerology, brands keep their eyes and ears open to ride the wave of attention. Yet, sometimes, these moments are a little more nuanced.

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