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Sometimes, the planets align in the brand world. Whether it’s a cultural moment, a social media post that catches fire, or even numerology, brands keep their eyes and ears open to ride the wave of attention. Yet, sometimes, these moments are a little more nuanced.
Case in point: Burger King and the Super Bowl happening in Miami on Feb. 2. Burger King was founded (in Miami) in 1954. And this year marks Super Bowl LIV—as in, 54.
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