Adapting to Crisis

How Bud Light and Wieden+Kennedy Crafted a Collaborative Partnership

They’ve created a number of memorable campaigns over the past 5 years

Screenshot from Zoom panel
Adweek's Doug Zanger spoke with Wieden+Kennedy New York managing director Neal Arthur and Anheuser-Busch’s U.S. chief marketing officer Marcel Marcondes. Adweek

By Minda Smiley

September 2, 2020

Since winning Bud Light’s creative business five years ago, Wieden+Kennedy New York has created a number of memorable campaigns for the beer brand. The independent agency famously introduced “Dilly Dilly” into America’s lexicon, and also pulled off an elaborate Super Bowl commercial in partnership with HBO’s Game of Thrones last year.

Minda Smiley
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
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