How Bud Light and Wieden+Kennedy Crafted a Collaborative Partnership
They’ve created a number of memorable campaigns over the past 5 years
Adweek's Doug Zanger spoke with Wieden+Kennedy New York managing director Neal Arthur and Anheuser-Busch’s U.S. chief marketing officer Marcel Marcondes.
Adweek
Since winning Bud Light’s creative business five years ago, Wieden+Kennedy New York has created a number of memorable campaigns for the beer brand. The independent agency famously introduced “Dilly Dilly” into America’s lexicon, and also pulled off an elaborate Super Bowl commercial in partnership with HBO’s Game of Thrones last year.
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