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Since winning Bud Light’s creative business five years ago, Wieden+Kennedy New York has created a number of memorable campaigns for the beer brand. The independent agency famously introduced “Dilly Dilly” into America’s lexicon, and also pulled off an elaborate Super Bowl commercial in partnership with HBO’s Game of Thrones last year.
During Adweek’s Breaking the Mold: Creating Long-Term Success for Independent Agencies Live Virtual Summit on Sept. 1, Anheuser-Busch’s U.S. chief marketing officer Marcel Marcondes and Wieden+Kennedy New York managing director Neal Arthur discussed the collaborative nature of their relationship and how they’ve worked through the challenges of the pandemic.