Through Trial and Error, Brands Can Strike the Right Tone on TikTok

Marketers from Chipotle, Delta and Microsoft weigh in on strategy

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

When Gen Z wants to feel some Y2K nostalgia, the teenagers and 20-somethings grab their dusty Juicy Couture track suits from the attic, power up their iPod Nanos and jump into low-rise jeans.

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