Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
When Gen Z wants to feel some Y2K nostalgia, the teenagers and 20-somethings grab their dusty Juicy Couture track suits from the attic, power up their iPod Nanos and jump into low-rise jeans.
Gen Z is then reminded of simpler times—when your foot was the perfect startup tool for your under-the-desk computer tower, Microsoft Paint was the best distraction from practicing your multiplication tables, and even if your crush didn’t message you back on AIM, you knew that a human paperclip was always there to troubleshoot your Word documents.
TikTok
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in