Through Trial and Error, Brands Can Strike the Right Tone on TikTok

Marketers from Chipotle, Delta and Microsoft weigh in on strategy

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

When Gen Z wants to feel some Y2K nostalgia, the teenagers and 20-somethings grab their dusty Juicy Couture track suits from the attic, power up their iPod Nanos and jump into low-rise jeans.

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