How Brands Benefit From Partnering With Trusted News Sources

New study shows readers notice ads from trusted news site

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Reuters called this past year “the year the media became the headline” in the release of its Tomorrow’s News 2017 report. The news publisher surveyed more than 1,700 Reuters.com users in April and May of this year to discuss advertising, awareness and perception of other news websites.

As the news cycle has developed, the study from Reuters has found that news consumers are fact-checking their news stories with other sources more often than before and they’re also more inclined sniff out sensationalism.

Of

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in