How Brands and Agencies Are Trying to Increase Voter Turnout This Year

As the election looms, get-out-the-vote messaging is ramping up

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Key Insights:

Brands and agencies are turning their focus to increasing voter turnout for this election cycle by reminding people to register and providing them with information on how to do so.

In many ways, it’s a marked shift from the 2016 election where marketers were more content to stay on the sidelines or fall back on humor.

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This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.