Politics

How Brands and Agencies Are Trying to Increase Voter Turnout This Year

As the election looms, get-out-the-vote messaging is ramping up

Photo of Sophia Bush and a Vote From Home 2020 promotional image — Brands, for the most part, have historically gone the nonpartisan route when encouraging people to vote.Courtesy of GAP, Vote From Home 2020

By Minda Smiley

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Key Insights:

This election marks a shift away from humor used during the 2016 election to a more serious push to register people to vote.
Despite integrating politics into messaging, brands are most successful when they remain nonpartisan.

Brands and agencies are turning their focus to increasing voter turnout for this election cycle by reminding people to register and providing them with information on how to do so.

In many ways, it’s a marked shift from the 2016 election where marketers were more content to stay on the sidelines or fall back on humor.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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