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Brands and agencies too often try to bake diversity into a marketing campaign toward the tail end of its creation instead of planning from the onset to create an inclusive campaign. For instance, brands will search for a diverse cast of influencers after a campaign is designed to fill a diversity quota instead of thinking about reaching diverse audiences during the initial brainstorming stages of creative.
But with a data-first approach that encompasses the modern-day consumer, strategic advisory Black//Brown and agency Brunner are helping brands put inclusion in the driver’s seat.
“Diversity
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