How Black//Brown and Brunner Are Illustrating the Impact of Diversity in Marketing

The consultancy and agency are taking a different approach to inclusion

Brands and agencies too often try to bake diversity into a marketing campaign toward the tail end of its creation instead of planning from the onset to create an inclusive campaign. For instance, brands will search for a diverse cast of influencers after a campaign is designed to fill a diversity quota instead of thinking about reaching diverse audiences during the initial brainstorming stages of creative.

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